Pets experience stress, fear and uncertainty just like we do. Loud noises, changes in routine, visitors, travel, separation and new environments can all affect their behaviour and overall wellbeing. At Pure Animal Wellbeing, our behavioural support range is developed by Australian veterinarians, inspired by nature, and supported by scientific evidence to help maintain emotional balance, support calm behaviour, and promote a relaxed state of mind in cats and dogs.
Whether your pet needs daily calm support or extra help during stressful moments, our gentle, easy to use formulations make it simple to care for their mental wellbeing in a proactive, natural way.
Key Products in the Behaviour & Mental Wellbeing Range
PAW Complete Calm® for Cats
These tasty chews are made from a wholesome fish and chickpea protein base, providing lean, digestible nutrition while supporting overall wellbeing. Each chew contains:
- Tryptophan to help support calm behaviour
- B‑group vitamins to help maintain normal nervous system function
- Omega 3 and essential minerals to support general health
- Australian made
- Developed by vets, inspired by nature
Complete Calm® for Cats may support relaxed behaviour during moments of stress such as routine changes, travel, loud noises or unfamiliar situations.
PAW Complete Calm® for Small Dogs
Designed specifically for small breeds, these chews provide a tasty, daily way to support calm behaviour. Made with a fish and chickpea base, they include:
- Tryptophan to help maintain calmness
- B‑group vitamins for nervous system support
- Omega 3 and essential minerals for general wellbeing
- Australian made
- Developed by vets, inspired by nature
Ideal for dogs who may show stress during storms, separation, vet visits, travel or new environments.
PAW Complete Calm® for Medium & Large Dogs
Formulated for bigger breeds, these chews provide the same calming nutritional support, scaled for larger dogs. They feature:
- Tryptophan
- B‑group vitamins
- Omega 3 and essential minerals
- Fish and chickpea protein base
- Australian made
A simple way to maintain balanced behaviour in medium and large dogs during daily stressors or higher tension environments.
PAW Advanced Calm® for Small Dogs
For pets who need additional support, PAW Advanced Calm® uses a targeted blend of clinically researched ingredients in sprinkle capsule form.
Each capsule includes:
- Lactium® (hydrolysed milk protein) to support calmness
- KSM‑66® Ashwagandha to help pets adapt to stress
- Magnesium glycinate to support nervous system balance
- A plant based chicken flavour powder that mixes easily with food
- Australian made
- Developed by vets, inspired by nature
This advanced formula is ideal for small dogs who may experience heightened stress during travel, fireworks, changes at home or busy social situations.
PAW Advanced Calm® for Medium & Large Dogs
The same advanced, clinically researched trio of ingredients as the small dog version, adjusted for larger breeds. This formula supports:
- Calm behaviour
- Emotional balance
- A normal stress response
Sprinkle over food for simple, daily support, especially during periods of increased stress or environmental change.
Choosing the Right Behaviour Support
Your pet’s size, personality and stress triggers can help guide your choice.
- Choose Complete Calm® for gentle, daily behavioural support in cats, small dogs and medium to large dogs.
- Choose Advanced Calm® for pets needing additional support during heightened stress or for specific situations.
- Choose Chew formats for treat style daily routines.
- Choose Sprinkle capsules for discreet meal time use, perfect for picky pets or pets with inconsistent appetite during stressful times.
Always follow product labels and seek veterinarian advice if your pet has a diagnosed behavioural condition or is on medication.
Easy Routines for a Calmer Home
Behaviour support works best when paired with:
- Consistent routines
- Gentle training and positive reinforcement
- Predictable meal times
- Environmental enrichment
- Slow introductions to new experiences
- Regular exercise
- A cosy, safe place to rest
Supportive nutrition and behavioural care often work hand in hand to help pets feel secure and confident.
Helpful Behaviour & Wellbeing Guidance
How do I know if my pet may benefit from calm support?
Common signs include restlessness, pacing, vocalising, hiding, trembling, changes in appetite or sensitivity to noise.
Can I give these supplements every day?
Yes, when used as directed. Many families use Complete Calm® daily to maintain balanced behaviour.
How should I introduce behavioural supplements?
Introduce slowly, follow the label, and observe your pet’s response over the first one to two weeks.
Will my pet like the taste?
Complete Calm® chews are designed to be palatable. Advanced Calm® capsules can be sprinkled over food.
Should I change my pet’s diet?
Calming supplements are supportive nutrition, not a replacement for balanced meals. Combine with quality food and ongoing veterinary care.
When should I seek vet advice?
If your pet has severe behavioural concerns, sudden changes in behaviour, or is on medication.
Every behaviour and mental wellbeing product reflects PAW’s core philosophy: Formulated in Australia. Developed by veterinarians. Nature inspired. Supported by scientific literature.
Our goal is to make emotional wellbeing support simple, natural and approachable, helping pets feel safe, settled and confident every day.
