Healthy skin and a glossy coat play a big role in your pet’s comfort and wellbeing. Dryness, dull coat texture, irritation and sensitivity can make life uncomfortable for dogs and cats, so Pure Animal Wellbeing offers a complete range of vet developed, nature inspired, science supported solutions that help you care for your pet’s skin gently and effectively.
Whether your pet needs a soothing shampoo, a nourishing conditioner, a hydrating grooming spray, nutritional support or a natural topical to support skin comfort, you will find a simple routine that fits real homes and real pets.
Our products feature purposeful ingredients such as ceramides, colloidal oatmeal, botanical oils, essential fatty acids, PEA, Manuka honey, jojoba, avocado oil, vitamin E and pro vitamin B5, supporting healthy skin barrier function while helping maintain moisture, softness and coat shine.
Key Products in Our Skin & Coat Health Range
PAW NutriDerm® Range
The NutriDerm® system is designed to support moisture balance and normal skin barrier function.
PAW NutriDerm® Shampoo
A gentle, hypoallergenic, sulphate free shampoo formulated with colloidal oatmeal, rosehip oil and vitamin B5 to help cleanse without stripping natural oils. Ideal for dogs and cats with normal, dry or itchy skin.
PAW NutriDerm® Conditioner
A replenishing conditioner containing Cerasine®, a skin nutrient complex with ceramides and essential fatty acids to help moisturise the skin and maintain barrier health. Leaves the coat soft, manageable and fresh.
PAW NutriDerm® Duo Pack
Combines the NutriDerm® Shampoo and Conditioner in a simple two step routine to help soothe, hydrate and maintain healthy skin while supporting normal coat texture.
PAW MediDerm® Shampoo
A low irritant medicated style shampoo formulated with piroctone olamine and pawDerm® technology. Helps remove scaly skin, excess grease and supports the management of skin conditions including seborrhoea, pyoderma and associated itchiness. Gentle, effective and designed to respect the natural skin barrier.
PAW PurePEA+Omega™
A nutritional option combining high purity PEA (Palmitoylethanolamide) with omega fatty acids to support pets with skin discomfort, sensitivities and inflammatory dermatological needs. This formula supports the management of itchy skin, coat health and general wellbeing in dogs and cats. Available in vet clinics only.
PAW Manuka Woundcare Gel
A sterile medical grade gel made with Manuka honey and natural waxes. Designed to support wound care for pets with minor wounds, grazes, burns and skin damage. Helps protect the area, maintain a healthy wound environment and reduce malodour, while being naturally non toxic and easy to apply.
PAW Sensitive Skin Range
Formulated for pets with delicate or easily irritated skin.
PAW Sensitive Skin Shampoo
A sulfate free, hypoallergenic shampoo enriched with glycerin, jojoba oil, vitamin E and Australian sandalwood oil to help cleanse gently, soothe and maintain skin resilience, leaving coats fresh, soft and comfortable.
PAW Sensitive Skin Conditioner
Pairs with the shampoo to provide added moisture and support for sensitive skin. Avocado oil, jojoba oil and vitamin E help nourish and condition the coat while sandalwood oil provides a calming natural scent.
PAW 2 in 1 Conditioning Shampoo
A convenient one step formula designed to cleanse and condition at once. Featuring glycerin, jojoba oil, panthenol and botanical oils, this pH balanced shampoo supports healthy skin and keeps coats soft, smooth and fresh.
PAW Conditioning & Grooming Spray
An easy, alcohol free spray that detangles, moisturises and refreshes the coat between washes. Blended with hydrolysed oats, panthenol and natural essential oils for everyday softness and shine.
PAW Puppy Shampoo & Puppy Conditioning Spray
Gentle formulas created for young skin.
- Puppy Shampoo uses hypoallergenic cleansers, glycerin, chamomile and natural oils to clean without harshness.
- Puppy Conditioning Spray blends botanical oils and light moisturisers to support soft, healthy puppy coats without rinsing.
PAW Coat, Skin + Nails Chews
Daily nutritional chews made from fish and chickpea protein, enriched with biotin, zinc, chia and flaxseed. Designed to support skin health, coat shine and nail strength while offering a tasty, easy to feed supplement.
PAW Gentle Ear Cleaner
A mild, alcohol free ear cleanser for dogs and cats made with hydrolysed oats and cold pressed citrus oils to dissolve excess wax while maintaining comfort. A simple weekly routine helps keep ears fresh and clean.
Choosing the Right Skin & Coat Support
Your pet’s age, coat type, sensitivity level and lifestyle can help guide your choices:
- Choose NutriDerm® for dry, flaky or itchy skin
- Choose MediDerm® when your vet recommends support for specific skin conditions
- Choose Sensitive Skin products for delicate or reactive skin
- Choose 2 in 1 Shampoo for simple grooming routines
- Choose Coat, Skin + Nails Chews for internal nutritional support
- Choose Manuka Woundcare Gel for minor wounds and skin damage
- Choose Conditioning & Grooming Spray for fast refreshes between baths
- Choose Puppy Shampoo and Spray for gentle early life care
Always follow label instructions and seek veterinarian advice if your pet has a diagnosed skin condition or is undergoing treatment.
