Pure Animal Wellbeing
Developed by vets, inspired by nature
Our Story
Why do humans love their pets so much? Because they’re bundles of unconditional love, personality, and chaos—all rolled into one.
At PAW (Pure Animal Wellbeing), we believe that the key to a happy, healthy life is having a happy, healthy pet. This is why we have developed a range of products that take the unique health needs of pets into consideration.
Originally founded by veterinarian Dr. Alister Webster, PAW was acquired by Blackmores in 2010 to form the new Animal Health division. After 15 years of brand building, PAW has turned a new leaf under new ownership by RedDog, a well-established leader in the pet healthcare industry with a vision to grow to new heights.
PAW prides itself on being developed by Australian vets and inspired by nature to deliver scientifically backed products that help to play an integrative role in pet health. The range reflects a continued commitment to leading natural healthcare and encouraging proactivity for longterm wellbeing.
Our Product Range
The PAW range is developed by vets and inspired by nature, taking pet’s unique health needs into consideration. The PAW range focuses on the following areas of natural pet healthcare:
Sustainability and PAW
At PAW sustainability is important to us and we are committed to sustainable practices both in the production of our products and in the day to day running of our business.
Putting a non-recyclable item in the wrong bin can impact the recycling process, so we have partnered with the Australian Packaging Covenant Organisation to make it easy for you to know which parts of our packaging are recyclable. On each PAW label there will be Australian recycling logos to indicate how to dispose of each component of the packaging.
As well as having recyclable packaging options, we also sustainably source the highest quality ingredients to use in our products.
