Our Story

Why do humans love their pets so much? Because they’re bundles of unconditional love, personality, and chaos, all rolled into one. They bring joy, comfort, loyalty, and plenty of unforgettable moments to our lives, and they deserve the very best in return.

At PAW (Pure Animal Wellbeing), we're passionate about helping pets live their Best Life Ever. We believe that every pet deserves the opportunity to thrive, which is why we develop trusted health and wellness solutions designed to support pets through every age, stage, and adventure.

Since being founded by Australian vet, Dr. Alister Webster in 2005, our focus has been on creating products that address the unique health needs of pets, giving pet parents confidence that they're making the best choices for their furry family members.

Developed by vets and backed by science, PAW products are formulated with quality, efficacy, and wellbeing at their core. Our range reflects an integrative approach to pet health, supporting proactive care and long term wellness so pets can enjoy healthier, happier lives.

Since joining the RedDog family, PAW has continued its commitment to innovation and excellence in pet care. Together, we share a deep love of animals and a vision to help more pets live healthier, happier lives through trusted, veterinarian developed solutions.

Our Product Range

The PAW range is developed by vets and inspired by nature, taking pet’s unique health needs into consideration. The PAW range focuses on the following areas of natural pet healthcare:

A close-up lifestyle shot of a golden retriever's legs standing in shallow water at sunset, with the warm sun reflecting off the wet water and a forested shoreline in the background.
Joint Care
A close-up of a corgi dog licking its lips while looking at pancakes on a speckled countertop against a dark background.
Digestive Health
Skin and Coat Health
Skin & Coat Health
A fluffy Sheltie-type dog running outdoors while holding an orange ball in its mouth, with a blurred natural background.
Liver Health
Grooming
Grooming
A close-up side profile of a happy brown and white dog with its eyes closed, sticking its head out of a car window on a sunny road with a blue sky and green field in the background.
Behaviour & Mental Wellbeing
Wound Care
Wound Care
A brown and white dog stands on a large rock overlooking a scenic river valley with mountains in the background.
Shop All
Close-up of a Siberian Husky relaxing outdoors in a sunny park, with a person seated in the background and soft greenery surrounding the scene.

SUSTAINABILITY

DONE PROPERLY, PACKED RESPONSIBLY

At PAW sustainability is important to us and we are committed to sustainable practices both in the production of our products and in the day to day running of our business.

Putting a non-recyclable item in the wrong bin can impact the recycling process, so we have partnered with the Australian Packaging Covenant Organisation to make it easy for you to know which parts of our packaging are recyclable. On each PAW label there will be Australian recycling logos to indicate how to dispose of each component of the packaging.

As well as having recyclable packaging options, we also sustainably source the highest quality ingredients to use in our products.